Night Owl Convenience Stores - Australia

project

Promotional corporate clothing

audience

Night Owl Convenience Stores are a franchise business with over 50 outlets operating throughout New South Wales and Queensland. There were two separate target audiences for these two projects:
Project (A) - the target audience was prospective franchisees at an annual trade show
Project (B) - the target audience was existing clients/franchisees (the product was a gift to be given as part of an annual golf day event.)

challenge (Project A)
To produce a Night Owl embroidered polo shirt in corporate identity colours with matching collar and sleeves.

challenge (Project B)
To produce a corporate polo shirt in a breathable (herringbone) fabric, embroidered with the company logo and featuring matching blue sleeves and collar.

elements

• Correct size and quality management
• Logo patch test for colour matching
• Polo shirt production
• Package and delivery

outcome

Clean fresh professional look in line with the "new" Night Owl image.